
“A tourist is one who seeks; a traveler is one who discovers” (Paul Bowles)
At JG Florencia Guías you will find your own way to get to know Florence and its surroundings — from a 3-hour half-day tour to full-day itineraries, with all the time you need — on organized guided tours, always accompanied by an officially licensed tour guide. You will discover the city’s main monuments, such as the Palazzo della Signoria, the Cathedral of Santa Maria del Fiore and the Ponte Vecchio, among many others, and explore its great museums, such as the Uffizi Gallery, the Accademia Gallery or the Palatine Gallery.
Florence holds one of the most important historical and artistic heritages in the world.
It is easy not to know where to begin, or how to plan our time — which sometimes, much to our regret, is not as plentiful as we would like.
Strolling is wonderful; pausing, or simply looking around, are wonderful things to do. But there are places in the world that do not only need to be seen. There are places in the world that need to be heard, because their stones cry out history to us — and because walking through a city like Florence without knowing what we are discovering is like watching the best of films without hearing what its characters say.
Many years of work in this field and official certification as a local guide stand behind an experience that turns this profession of ours into a true vocation: more than mere guides, we aim to be travel companions who not only inform you, but also make you feel at home.
Discovering each traveler’s needs becomes a genuinely delightful adventure for us. You will be surprised — and you will see it for yourself — by the warmth of the welcome, and by how thorough and engaging both the routes and the explanations are. Our commitment to making you part of the city never stops. You will feel almost like Michelangelo or Leonardo: like a true Florentine, like the traveler who enjoys a city and feels it is their own for a few days.
Forget going around in circles, passing the same spot a hundred times, searching for corners you have seen so many times on television or in films yet can never manage to find, or feeling that you are not making the most of your time. Remember — you are on vacation.
This, you will see, is not just a guiding service. You will be pleased to discover that it goes much further, because the goal is for you to feel completely at home and to see these places through the eyes of someone who is deeply in love with them.




